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TWN x Rebeca Brand - Virtual Branding Workshop
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Rebeca Brand – Brand Consultant, Creative Director & Entrepreneur
Rebeca Brand is a seasoned brand consultant and creative director who crafts powerful brand ecosystems across multiple industries. With a strong foundation in fashion and a versatile toolkit extending into digital strategy, paid media, video, and AI‑powered customer experiences, she supports businesses in becoming category leaders.
Born in Venezuela and shaped by a multicultural upbringing in Caracas, Rebeca blends her roots in finance and consulting with a deep passion for storytelling and visual identity. She is the founder and driving force behind Brand R Studio — a full‑service marketing consultancy that acts as an external marketing team for businesses generating between $1 M and $20 M in revenue. The firm offers holistic services including paid media (Meta, Google, TikTok, streaming), social‑first content, video production, automation and AI‑based customer flows. (Brand R Studio)
Rebeca is also the author of “Cómo construir una marca y no morir en el intento”, a practical and inspirational guide for entrepreneurs navigating the brand building journey. Her approach is rooted in defining brand DNA, creating compelling narratives, leveraging data and tech for growth, and executing strategies that translate into measurable results.
With experience launching her own fashion label and collaborating with international creatives, Rebeca is a trusted partner for brands across sectors—whether they’re startups, DTC, or more mature companies ready to scale. She emphasizes purpose‑driven branding, community building, and the intelligent integration of creativity and technology.
Rebeca regularly works with businesses who want to elevate their identity, strengthen their revenue engine, and build sustainable growth routines across digital and real‑world channels. She helps them not only look distinct, but perform distinctly in an evolving marketplace.